COMPANY OVERVIEW

About Olenoo

Olenoo is an independent beverage house based in Surat, Gujarat. We create, develop, and scale original drinks brands for contemporary Indian consumers.

WHAT WE DO

Brand creation and trade supply.

We focus all our effort on our own portfolio brands rather than acting as a third-party service provider.

Proprietary Brand Development

We develop original beverage concepts from scratch — guiding flavor formulations, ingredient standards, brand architecture, and packaging design. This work is focused entirely on our own portfolio; Olenoo does not provide contract co-packing or white-label formulation services for third parties.

Route-to-Market & Distribution

We build dedicated partnerships with regional distributors, specialty grocers, cafés, and hospitality operators to bring our products to market with dependable supply execution and consistent quality.

Beverage formulation development workshop table with chilled craft drinks and recipe development notes

Craft beverage formulation and product development · Olenoo Surat

PORTFOLIO BRAND

Connecting company to brand: Small Batch

Small Batch is Olenoo's flagship beverage brand, crafted for modern Indian tastes with balanced sweetness and distinct craft character. Olenoo directs formulation standards, packaging craft, and commercial distribution from Surat, while Small Batch speaks directly to drinkers through its own distinct craft identity.

LEADERSHIP

People.

Olenoo is founded and operated by partners with complementary commercial, financial, and legal backgrounds, anchored in Surat.

Partner

Atul Chauhan

Surat, Gujarat

Commercial & Growth

Atul is an investor and entrepreneur based in Surat, with experience across investing and trading. He contributes commercial perspective, investment discipline, and strategic growth direction to Olenoo.

Partner

Nirav Dudhwala

Surat, Gujarat

Legal & Governance

Nirav is a lawyer with experience working through complex situations. He contributes legal perspective, governance, contract integrity, and practical problem-solving to Olenoo.

HEADQUARTERS

Based in Surat, Gujarat.

Operating from Surat, we coordinate internal brand development and commercial partnerships across target distribution channels. For commercial discussions, distribution enquiries, or retail partnerships, speak directly with our team.

Direct contact: atulnc@olenoo.in